M.e.a.t. guidelines
The irrefutable impact of the E-A-T criterion over website rankings lies on its power to guide webmasters in establishing authority on their given field. In fact, Google’s QRG lists High level of E-A-T as the first characteristic that makes a high-quality page. Top web marketing expert, Neil Patel further tells us that to produce valuable content of the highest quality means passing Google’s E-A-T guidelines criterion. To put simply, E-A-T is an indispensable criterion that can make or break your website’s traffic and visibility on SERPs. Why do You Need to be Serious about E-A-T?ĭid you know that E-A-T was mentioned 186 times on Google’s QRG? Search Engine Marketing Expert, Marie Haynes confirms this.
Hence, these guidelines remain as helpful benchmarks in the process of highlighting relevant user content. These types of webpages are those that potentially impact the future “happiness, health, financial stability of users,” with the addition of the term “safety” after Google has updated the guidelines last July 2018.Īlthough QRG guidelines don’t necessarily tell webmasters how search algorithms rank results, Google’s vice president of search engineering, Ben Gomes reveals that it shows what algorithms should do.
Initially, E-A-T is crucial for Your Money or Your Life (YMYL) sites which are generally those coming from the medical, finance, legal and news industries. Essentially, any tweaks in the search engine’s algorithm are tested by these raters and help Google determine which changes should go through. These guidelines are used by thousands of trained external Search Quality Raters in measuring how well a website provides results to a user’s query. In order to understand deeper how Google evaluates the quality of search results, it’s crucial for webmasters to understand three key metrics: Expertise, Authoritativeness, and Trustworthiness of content.Į-A-T are concepts discussed in detail on Google’s Search Quality Rater Guidelines. To constantly improve the usefulness and integrity of search results, Google runs rigorous processes such as search quality tests, live traffic experiments, side-by-side experiments and launching of search changes deemed useful by Google’s seasoned team of data scientists.
These results come in a variety of formats such as text, images, videos, etc.
M.E.A.T. GUIDELINES SERIES
Through a series of Search Algorithms, ranking systems are then designed to further sort data from billions of webpages and present information that matches your search instantly. Information from a huge number of webpages is stored in a Search index which functions similarly to a library that houses all of the world’s data. With the massive amount of data available on the web today, it’s impossible to get an accurate response to search queries without Google’s careful organization of web content. At the heart of this mission is to produce quality content that would best cater to the needs of millions of web users.
Google’s E-A-T Guidelines are here as the internet giant remains steadfast in its mission to organize the world’s information and make it universally accessible and useful.